Writing at the intersection of decolonized marketing, entrepreneurship, e-Commerce, and social impact.
Below are samples of my published work.
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5 Powerful ways to be anti-racist as a creative independent
Published on WETHOS
What does freelancing have to do with anti-racism?
I dive into the ways we can practice anti-racist principles in our everyday work. And how, by practicing anti-racism as freelancers, we can help shift organizations and build more equitable spaces that benefit all of us.
Related Topics:
Anti-racism, Freelancing, Entrepreneurship, Decolonized Marketing
6 Lessons The Pandemic Taught Me About Being A Social Entrepreneur
Published on CAUSEARTIST
How do you manage a business, let alone a purpose-driven social enterprise, in a crisis?
Here are some of the lessons I’ve learned during the pandemic, and how they’ve made me a better social entrepreneur and leader.
Related Topics:
Social enterprise, Entrepreneurship, Leadership
This Story Is About You, But Not For You: A Review of “Made in China”
Published on SHAMELESS
A critique of the French film ‘Made In China’, about a man struggling to come to terms with his Chinese heritage while longing to be accepted in French society.
I share my personal experience, watching this film as one of the sole Asian people in the theatre. And ask the question, ‘what does true representation look like?’
Related Topics:
Anti-Asian Racism, Representation & Identity, Arts & Culture
IS YOUR BRAND STORY FORGETTABLE?
Published on PEACE FLAG HOUSE
Ever wonder why some brands have die-hard fans while your story fails to stick?
In this article, I share my personal experience as an entrepreneur: how I struggled for years to find my e-commerce brand’s unique story, how better storytelling grew our sales by over 500%, and how other entrepreneurs can do the same.
Related Topics:
Entrepreneurship, Marketing, E-Commerce, Storytelling
How To Be An Ally To The Black Community
Published on Cambio & Co.
How do you show up for the Black community in ways that are genuine, impactful, and valuable?
Here are 8 major lessons I’ve learned about allyship and solidarity so we can combat anti-Blackness and racism in our everyday lives.
Related Topics: Anti-Oppression, Diversity & Inclusion, Filipino Culture
BEHIND CAMBIO: VISITING RAGS2RICHES’ ARTISAN COMMUNITY IN THE PHILIPPINES
Published on Cambio & Co.
On one of our annual trips to Philippines, I shared an intimate car ride with award-winning entrepreneur Reese Fernandez-Ruiz and met the artisans behind the ethical fashion company, Rags2Riches. Here’s what I learned about livelihood, entrepreneurship, and meaningful social impact.
Related Topics:
Social Enterprise, Ethical Fashion, Entrepreneurship, Filipino Culture
PINAY POWER: FILIPINA SISTERHOOD AT SAN FRANCISCO’S FIRST ENTREPINAYS SUMMIT
Published on Cambio & Co.
The Entrepinays Summit was the first gathering of Filipina entrepreneurs across North America. I share my experience being surrounded by Filipina founders for the first time in my life and why we need more spaces to foster entrepreneurship and Pinay feminism.
Related Topics:
Diversity and Identity, Entrepreneurship, Feminism, Filipino Culture
ONLY SOME DOORS OPEN
PUBLISHED IN LIVING HYPHEN MAGAZINE ISSUE 1, ‘ENTRANCES & EXITS’
Growing up learning French instead of Filipino, married to a French-Canadian from a majority white province, travelling annually to Philippines without knowing the language - all of this sets the backdrop for Only Some Doors Open.
In this thought-provoking piece which was published in the inaugural issue of the Living Hyphen, I talk about the mysterious power of language - how in some ways it can bridge cultural and familial barriers, but in others it creates them.
Related Topics:
Cultural Identity, Belonging, Filipino Culture
THERE IS NO ‘SHOULD’: HEALTH HUT’S TARA MILLER TALKS INCLUSIVITY, NATURAL BEAUTY, AND INTUITIVE EATING
published on artisella
I worked with Sheryl Luz-Soler, founder of Artisella, to document her intimate conversation with Health Hut’s founder Tara Miller about her entrepreneurial journey, misinformation in the natural beauty industry, and how we can create a more inclusive definition of wellness.
Related Topics:
Entrepreneurship, Health & Wellness, Inclusivity, Mindful Living
STEWARDS OF THE PUBLIC: HOW A GREEN THUMB REVOLUTION IS ALLOWING PARISIANS TO RECLAIM THEIR CITY
Published on Artisella
In the midst of a global environmental emergency, what can one person possibly do to make an impact? In this informative article, I dive into Paris’ Revegetation Law of 2015 which allows citizens to take control of small plots of land in an effort to re-green the city. The outcome is evidence of how individual action can lead to positive collective change.
Related Topics:
Sustainability, Ethical Fashion, Conscious Living, Social Impact
TALKING ARTISTIC DIVERSITY (OR THE LACK THEREOF) IN CANADA WITH LIVING HYPHEN’S FOUNDER JUSTINE ABIGAIL YU
PUBLISHED ON CAMBIO & CO.
I interviewed Living Hyphen’s founder and editor Justine Abigail Yu about her journey launching Canada’s first magazine for individuals with hyphenated identities. We also talk about diversity in the arts and why Canada needed a new platform to share stories from diverse voices.
Related Topics:
Cultural Identity, Arts & Culture, Entrepreneurship
Four Marketing Mistakes Small Brands Make And How To Avoid Them
Published On Work It Social
Written on behalf of Work It Social, a digital marketing agency in Toronto, I share the most common marketing mistakes I’ve witnessed from almost every first-time entrepreneur.
I wrote this piece in keeping with Work It Social’s brand voice, tone, and business goals.
Related Topics:
Marketing, Storytelling, Entrepreneurship
The Five Things We Learned After Spending Two Months In The Silicon Valley of Social Enterprises
Published On Cause Artist
The Philippines is a teeming hotbed for young and dynamic startups with a socially conscious twist. Jérôme and I hopped onto a plane and flew halfway across the world to learn everything we could about social entrepreneurship. And boy, did we learn a lot.
Related Topics:
Social Enterprise, Sustainability, Conscious Travel
THE MAN TABLE: HOW DO WE INCLUDE BOTH MEN AND WOMEN IN SUSTAINABLE DEVELOPMENT?
Published on NextDayBetter
When my uncles invited my partner Jérôme to join them for drinks, they asked him flat out, “Do you have a second girl yet?”, enforcing the stereotype that Filipino men are unfaithful and Filipina women are submissive.
In this piece, I share the anger and betrayal I felt, but I also reflect on the larger issues of misogyny, colonialism, poverty, toxic masculinity, and familial responsibility in the Philippines as well as what that means for inclusive sustainable development and livelihood.
Related Topics:
Feminism, Culture & Identity, Social Enterprise, Sustainable Development
Celebrating Filipino Fashion & Craftsmanship at Manila’s Artefino Fair
Published on Hella Pinay
During our annual sourcing trip to the Philippines this year, we spent a full two days at ArteFino, an annual fair that brings together 100 artisan brands across the Philippines, chatting with owners and designers and soaking it all in.
Here are five of the brands that stand out most to us, both the new and fresh, as well as the more established brands.
Related Topics:
Ethical Fashion, Social Enterprise, Filipino Culture
WHY PHILIPPINE CHOCOLATE IS BETTER THAN YOU THINK
PUBLISHED ON CAMBIO & CO.
To many, ‘imported is better’ when it comes to chocolate in the Philippines. But did you know the Philippines used to be known as the chocolate gateway to Asia and Europe? We partnered with luxury chocolatemaker Oodaalolly to share the lesser known history of Philippine cacao and why it’s time for us to decolonize our cupboards.
Related Topics:
Filipino Heritage, Food History, Cultural Identity
HOW TO CREATE A CONTENT CALENDAR & TAKE YOUR BRAND TO THE NEXT LEVEL
PUBLISHED ON WORK IT SOCIAL
In this article, I offer concrete content marketing advice and take readers behind the scenes into my content calendar and campaign planning processes.
Related Topics:
Marketing, Social Media, Entrepreneurship
