MAKE CONTENT THAT SELLS - ZERO SLEAZE & FAKING REQUIRED.
Craft Your Brand Story In 14 Days is a 2-week one-on-one marketing program for BIPOC founders and DTC brands who are ready to grow organically, authentically, and intentionally with content – without the marketing sleaze.
In 2 weeks or less, you’ll get the clarity & confidence to name exactly what you do, why you’re different, who your real customers are, and craft a message that gets you more of them.
Now booking for March 2022!
AS SEEN IN
DO YOU KNOW EXACTLY WHO YOUR CUSTOMERS ARE, WHY THEY BUY FROM YOU, AND HOW TO MAKE CONTENT THAT RESONATES WITH THEM?
Or is the struggle real like…
People can’t explain what you do (and neither can you!)
The only folks replying back and sharing your content are your friends and family
You feel overwhelmed, anxious, and guilty when you think about making content
👆🏽 That means you go days (or weeks!) without posting 😞
You’ve got loads of ideas, but don’t know if they make sense or how to make them cohesive
Imagine instead if you could…
Actually be excited to make content for your business because you’ve got clarity on what you want to say and how to say it
Feel confident and proud about your social media because you know they authentically reflect you and the work you’re doing
Build intimate connections with your community because they’re replying back and resonating with the stories you’re sharing
Show up as your real self and work with someone who doesn’t force you to water down your message or play small with your vision
If this is resonating with you, check out my program 👇🏽👇🏽👇🏽
Craft Your Brand Story In 14 Days
A 2-week one:one coaching Program for BIPOC founders who want $$$ and customers - Without the Marketing sleaze.
You'll get:
4 full hours of one-on-one live coaching with me, recorded and available for you to re-watch
Your Brand Storybook, a living document built with you that will guide your future marketing
Your customer persona, brand persona, and core story themes - laid out in a simple way that you'll actually use
A refreshed brand tagline and pitch you'll be proud to share on your social media profiles and media outlets
A pipeline of future content ideas you’ll be excited to implement
Bonus content creation prompts and exercises for you to apply even once the program is over
I only take a handful of VIP clients at a time, which means you get my undivided attention.
That’s like having 👉🏽 your own private business coach 👈🏽 without having to commit to a long-term engagement.
Ready to be more visible, ATTRACT MORE CUSTOMERS, and grow your business with JOY and empowerment?
“I appreciated Gelaine’s thoroughness during the entire process. As a creative, my mind is always racing and I also have shiny object syndrome. Gelaine helped me stay focused, understood my business, and made sure our mission, vision were shared and reflected in our brand’s story. ”
HI, I’m Gelaine Santiago :)
That’s pronounced like Elaine with a G. Lovely to meet you!
I’m a proud Filipina-Chinese immigrant, woman of colour, anti-racism advocate, avid cookie baker, cat mama… and CEO of 2 e-commerce companies making multiple 6-figures.
In the early years, I did lots of what you’re likely doing now:
Trying to make everyone happy and appeal to the mainstream
Spending a load of $ on FB and Instagram ads that don’t perform
Posting on social media without knowing if any of it’s working
Learning from toxic marketers who make you doubt your vision
My businesses (and life) expanded once I learned to trust my voice, share my story authentically, and make content from a place of empowerment.
My business reached 6-figures in the middle of 2020 with barely any ad spend, fancy influencer programs, or deep discounts: just really good, thoughtful content that prioritizes people over algorithms.
Craft Your Brand Story In 14 Days is a program I built over multiple years, following many iterations, conversations with dozens of founders, and building my own brands. Everything in this program is stuff I taught myself, and now I hope I have the privilege to teach you, too.
Have questions about the program?
THE INVESTMENT
What if you could stop doubting yourself? Or stop feeling overwhelmed and anxious about all the ideas in your head that you just can’t seem to execute?
What if you could show up as your full self in your business?
And what if you no longer had to spend another dollar learning from toxic marketing bros who make you feel invisible in your own business?
What would all this be worth to you? Your family? And your community?
My ‘done for you’ services usually start at $5000 USD. Craft Your Brand Story In 14 Days is currently the most accessible way to work with me.
Craft Your Brand Story In 14 Days is available for $2000 USD / $2500 CAD
READY TO MAKE CONTENT THAT ACTUALLY SELLS?
I’LL HELP YOU Craft Your Brand Story In 2 WEEKS OR LESS.
“I used to think that to be good at marketing, I had to constantly be everywhere and sell. But Gelaine taught me it’s more important to focus - who is the smallest group of people I can target and have the most impact on?”
Here’s what the PROGRAM lookS like (2-week intensive):
Pre-Work: Reflect on your Why and goals for your business, and complete a Story Foundations workbook before our first coaching session.
Coaching Session, Part 1: 3-hour session where we'll get clear on your ideal customer, articulate your Why/What/How and develop your core story themes.
Build Your Brand Storybook: You build out your Brand Storybook with my guidance and support via email and recorded video feedback throughout.
Coaching Session, Part 2: We'll meet one more time for 1-hour, booked 14 days after our first call, to tie up any loose ends from part 1 and make sure you're set up for success.
Beyond The Program: You'll receive additional resources and exercises at the end of our program so you can apply your new brand story to all your future content!
WHAT FOLKS ARE SAYING
THIS PROGRAM’S THE RIGHT FIT FOR YOU IF:
You identify as Black, Indigenous, or a person of color and care deeply about uplifting historically marginalized communities.
You’re a product-based or service-based business selling direct to consumer (also known as B2C).
You already know that storytelling is super important, and you get excited about brainstorming content ideas.
You’re serious about growing your business sustainably and with integrity.
You may not love social media, but you don’t loathe it. You may even enjoy using social media to connect with people outside of your business.
You can commit to doing the work, following through on all the tasks, and asking for help when you need it.
You’re ready to show up more visibly online, take up space, and make more money.
IT’S NOT right if:
You don’t identify as BIPOC or a member of a historically marginalized group.
You’re a B2B company (meaning your clients are other businesses).
You’re still not sure what products or services you want to sell.
You’re not ready to put yourself out there and be more visible online.
You just want to hire an agency to do all your marketing for you, and aren’t interested in learning it yourself.
You just want to make a quick $.
You think making money is a bad thing.
You’re unable to commit the energy and time to show up for a high-intensity coaching program.
You’re still struggling with the social media basics*.
*IMPORTANT NOTE:
This program won’t teach you HOW to write a caption, find your hashtags, or how to post on social media. While you’ll get valuable insights in how to tell a story that resonates and sells on social media, we assume you already have an understanding of the fundamentals of social media and content creation.